Tool 05 · Technical
Schema Markup Generator
Create valid JSON-LD structured data without writing code. Choose a type, fill in the fields, and copy the script into your page.
Using structured data responsibly
Structured data describes what is already on the page in a format machines can read: who the business is, what the product costs, which questions the page answers. It can make a page eligible for rich results, and it helps search engines and AI systems understand entities. It does not by itself improve rankings.
Two rules keep you safe. Only mark up content visible on the page, and never invent ratings or reviews; Google treats misleading markup as spam and can remove rich results for the whole site. Empty fields are left out of the output automatically. The schema experiment in the SEO Lab tests what markup actually changes.
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