Tool 06 · Analytics
UTM Campaign URL Builder
Tag your links so Google Analytics shows exactly which campaign, post or message brought each visitor. Presets included for common Indian channels.
Campaign URL
What each parameter is for
| Parameter | Answers | Example |
|---|---|---|
| utm_source | Where did the click come from? | google, whatsapp, newsletter |
| utm_medium | What kind of channel? | cpc, social, email, messaging |
| utm_campaign | Which campaign or promotion? | diwali_sale_2026 |
| utm_term | Which paid keyword? | running_shoes |
| utm_content | Which ad, link or creative? | banner_a, footer_link |
Keep a naming convention and stick to it: analytics treats "WhatsApp" and "whatsapp" as two different sources. Never add UTM tags to internal links on your own site; they overwrite the original source and break attribution. For WhatsApp broadcasts and QR codes on print, UTMs are the only reliable way to see that traffic at all.
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